Naturel

The new eco-responsible range of Kaloo!

"Naturel by Kaloo" is our first eco-responsible collection. Made from 100% organic cotton fiber, and displayed in 100% recycled paper boxes, this line evokes nature by its delicate embroideries representing the natural elements. Conscious of the environmental stakes, Kaloo wants to get involved at its level by launching this first more respectful line for our planet, entirely certified "Kaloo Eco-Friendly”.

“Naturel by Kaloo”, our commitment
A pure material, close to Nature.
We chose 100% organic cotton fiber, one of the alternatives going toward sustainable development to develop our products. The organic cotton flower is cultivated without chemicals nor pesticides. This mode of durable production protects the fertility of the ground, thanks to the rotation of the cultures, avoids water pollution and backs up the air quality.

A reduced environmental footprint
We chose to use some 100% recycled paper for our boxes to minimize the ecological footprint of our range "Naturel by Kaloo". Indeed, the excessive consumption of paper presses heavily on our environment.

Kaloo’s quality always present
What is our secret on this range? It is an alliance between environmental friendly natural materials and the flexibility of a hypoallergenic, easily washable filling, which endows Kaloo products with great comfort. They are tested according to the strict criteria of he EN71 norm, which guarantees the respect of European safety standards.
This standard is the insurance that our products are exempt from harmful chemical elements and from dangerous heavy metals for the health.

The main concept which sums up “Naturel by Kaloo”: care and respect for our environment. That is why all the fabrics in this range are made from 100% organic cotton fiber, and labeled “Eco-Friendly”.

As a first step, all “Naturel by Kaloo” products are stamped “Eco-Friendly”, and other labels will follow, based also on this Sustainable Development concept.
The “Eco-Friendly” label is dedicated to give visibility to the Kaloo products which are more respectful of our environment, like the “Natural by Kaloo” range, made from 100% organic cotton fiber. That means no chemicals, no pesticides used during cultivation, and therefore no water or air pollution: the organic cotton harvest respects our environment.

For Kaloo, “Eco-Friendly” covers all our products that use and promote better ecological materials. It includes organic farming, more respectful fibers like bamboo etc. for a sustainable environment. With this label, Kaloo wants to take part to the challenges involving the environment.